Nationwide Financial Firm unveils bilingual agency-building model

Nationwide Financial Firm co-founder Digna Deleon-Morris has introduced a bilingual training system designed to help agents become agency owners, with the model already tied to more than $30 million in premium. The company says the program is aimed at Hispanic and immigrant entrepreneurs and is part of an expansion plan for more than 1,500 active agents.

Why it matters: - Nationwide Financial Firm is trying to turn insurance sales into a path to ownership, not just commissions. - The model is aimed at Hispanic and immigrant workers who may have professional experience but lack a clear entry point into financial services. - The company says the training system has already helped produce more than $30 million in premium.

What happened: - Co-founder Digna Deleon-Morris introduced the Bilingual Duplication Model during a recent appearance on the Sharkpreneur Podcast with Kevin Harrington and Seth Greene. - The program is the same training system Nationwide Financial Firm says its agents have used to generate more than $30 million in premium. - Deleon-Morris said the goal is to build owners, not just producers.

The details: - The Bilingual Duplication Model is designed to move a new agent from first commission to agency ownership. - The training includes daily structure, live roleplay, mentorship and accountability in both English and Spanish. - Nationwide Financial Firm says the system teaches agents how to lead, duplicate and eventually run their own agency. - Deleon-Morris said the approach is meant to create leaders who can open opportunities for other families. - The company says it now writes more than $3.8 million in premium every month. - Deleon-Morris cited one policyholder family as an example of the product’s impact: a husband had bought coverage years before a chronic illness, the policy’s living benefits helped cover care and keep the mortgage current, and after his death his wife and two daughters received a $650,000 payout. - Across roughly a decade, hundreds of agents have posted $10,000 to $30,000-plus months, and one agent who started with $200 now runs a multi-million-dollar agency. - Nationwide Financial Firm says it works in English and Spanish and pairs its insurance products with the duplication model. - The firm’s product mix includes Indexed Universal Life insurance and annuities. - The company’s website is More information. - Deleon-Morris also shared social media profiles on LinkedIn, Instagram and YouTube.

Between the lines: - Deleon-Morris is framing bilingual support as a business advantage and a retention tool, not just a translation feature. - Her background as an immigrant who rebuilt after a business collapse gives the pitch a personal narrative that may resonate with the audience the company wants to recruit. - The company is positioning insurance distribution as a wealth-building channel for communities that are often underrepresented in agency ownership.

What's next: - Deleon-Morris wants the roster to grow to more than 1,500 active agents. - Nationwide Financial Firm plans to expand its bilingual leadership program to reach more immigrant entrepreneurs. - The company says the long-term mission is to help families build wealth, create opportunity and leave a legacy for the next generation.

The bottom line: - Nationwide Financial Firm is betting that a bilingual, duplication-based training system can scale both premium and ownership across the insurance business.